When a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.

It is often noticed that there is high drop of customers after adding cart to product. This leads great loss to ecommerce websites as it is directly linked to sales & revenue. Understanding and improving such reasons certainly help ecommerce websites/business to gain sales & customers.

Here are top reasons why ecommerce buyers abandon shopping carts before order/checkout.

1. Lack of trust – Unclear or confusing information about order or payment. Asking credit card info. Lack of brand name.
2. Lack of Product Information – Lack of product information and visuals(images/videos) disinterests customers to buy it as customers questions are unanswered.
3. High Shipping Cost – High shipping cost for delivery influences total purchase cost. Unreasonably high shipping compare to competitors could lead abandon of cart.
4. Complex checkout process – Due to lack of time, customers exit without completing ecommerce order if they see purchase process is complicated.
5. Visitor Browsing – Many customers are just visitors and don’t have intentions to buy anything.
6. Lack of Payment Options – Lack of favourite payment option while purchase disinterests customers to abandon shopping cart.
7. High Product Price – If product price is high compare to competitors or market standards customers often drop off.
8. Technical Problems – Technical glitches during order or checkout also lead to abandonment of shopping cart.
9. Force Registration – Not always customers interested to create customer account. Forcing them to register in order to complete order lead to unexpected drop-off.
10. Wrong Offers – Customers guided by promotions/offers drop off if they see said offer is not available.
11. Delivery Time – Delivery time is very crucial if a customer is getting long delivery time, 80% of chances they will drop-off if they are getting better in competitors site.
12. Payment Errors – Due to payment errors, customer abandon cart either with future buy or never buy objective.